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About

AI adoption fails in the gap between
a useful experiment and everyday work.

Firms buy AI tools. Individuals find better ways to use them. But without a deliberate way to redesign, test and embed the workflow, the value stays trapped with the people who discovered it.

The problem is not access to AI. It is adoption.

A good AI workflow should not disappear into a private chat.

Most firms already have useful AI work happening. The problem is that the method is hard to see, hard to hand off and rarely governed.

A colleague finds a better way to analyse a market, prepare an investment paper or develop a client recommendation. The result may be useful, but the prompts, judgement, sources and sequence stay scattered across private tools and working files.

CURN was built to close that adoption gap. We help firms turn an isolated success into a practical, repeatable and governed way of working.

Built by people who have led AI strategy and shipped products.

CURN combines enterprise AI strategy with hands-on product engineering. Our founders have worked inside large organisations, regulated ventures and startups, where adoption depends on changing real work.

James Kerr

James Kerr

Co-founder & CEO

James has spent ten years building products and ventures, including as a strategy lead in Accenture’s Growth Strategy AI team. He built internal AI tooling and workflow systems and co-founded a regulated UK research venture. At CURN, he leads product and engineering alongside advisory work that turns AI strategy into a working method.

Thomas Beckley

Thomas Beckley

Co-founder & COO

Thomas was a Director in Accenture’s Global AI Strategy practice and a World Economic Forum Fellow leading AI transformation and emerging technology initiatives. Across twelve years, he has built new ventures, products and growth strategies for global organisations. At CURN, he focuses on helping teams redesign work, prove value and make the new practice stick.

Start narrow. Prove value. Leave the firm stronger.

The first engagement focuses on one high-value workflow, one group of practitioners and one practical measure of improvement.

Start with one workflow

Choose repeated, valuable work where uneven AI use creates a real operational cost. Avoid the theatre of a firm-wide transformation programme.

Work with the practitioners

Redesign the workflow with the people who understand its judgement, constraints and hand-offs.

Agree what better means

Set a practical success measure, test the new method in real work and learn before asking others to adopt it.

Leave capability behind

Give the firm a reusable playbook, clear ownership and an operating model for improving the practice over time.

Advisory to change the work.
A platform to make the change last.

We do not sell a tool and leave the firm to invent adoption around it. The advisory creates the first proven ways of working; the platform makes those methods reusable, owned and governed.

Advisory
Embedded team

Redesign the workflows that matter.

Our AI strategists and product engineers work alongside your teams to prioritise high-value workflows, redesign them around AI and prove the new way of working in practice.

  • Priority workflows selected with your team
  • New ways of working built and tested
  • Clear owners and governance agreed
Platform
Reusable system

Scale what proves useful.

CURN preserves the process, decisions and context behind successful work, then turns it into governed playbooks that teams can adopt, improve and reuse.

  • Proven work captured across tools
  • Decisions and context preserved
  • Governed playbooks shared and improved
One integrated system

Advisory redesigns. Teams prove. The platform scales.

CURN

CURN LTD is registered in England and Wales.

Company number
16442743

Registered office
4th Floor, Silverstream House, 45 Fitzroy Street, London, W1T 6EB

Email
[email protected]

Common questions

  • What does CURN do?

    CURN helps investment and advisory firms redesign high-value workflows around AI, prove better ways of working and embed them as governed playbooks teams can reuse.

  • Is CURN software or advisory?

    Both. Our AI strategists and product engineers work alongside your team to improve a real workflow. The platform then preserves the useful method so it can be adopted, governed and improved.

  • Who is CURN for?

    CURN is designed for investment and advisory firms where judgement-heavy work repeats across teams and useful expertise is expensive to lose.

  • What does a first engagement look like?

    We start with one costly, repeatable workflow and agree what improvement would matter. We redesign and test the workflow with the people who do the job, then leave the firm with a reusable playbook, clear ownership and an adoption model.

  • Do we need to change AI tools?

    No. CURN is provider-neutral. Your teams can keep using the AI tools your firm has approved while the useful method stays portable.

Which workflow should your firm improve first?

Start with one high-value workflow, test a better way of working and leave your team with a method it can reuse.

Download the offering pack