Work before tools
Begin with the result, the friction and the people responsible—not a preferred model or platform.
About CURN
The hard part of AI is changing the work.
CURN helps investment and advisory firms decide what AI can do for their teams, what should remain human and how to run the change.
A better starting point
Start with the work. Let it determine the answer.
The value of AI depends on the decisions, responsibilities and routines around it. CURN begins with how the work happens now, where judgement sits and what a worthwhile result would look like.
Sometimes the right move is to redesign a process. Sometimes it is to use an existing tool differently. Sometimes it is to build. The work determines the answer.
How CURN works
Judgement stays visible
Make clear what AI can handle, where people decide and what should remain human.
Build only when needed
Use existing tools where they fit. Create software only when it solves a repeated, worthwhile problem.
Leadership
James Kerr
James leads CURN and works directly with organisations from the first conversation through implementation. His background spans business strategy, applied AI and implementation, including previous experience at Accenture.
Company information
CURN LTD is registered in England and Wales under company number 16442743.
Registered office: 4th Floor, Silverstream House, 45 Fitzroy Street, London, England, W1T 6EB
Start with a conversation
What are you trying to change?
Tell us about the work, the constraints and what a worthwhile result would look like.
Start with the work. Change what is worthwhile.